Re - engineering the banks check the economic feasibility

BAGHDAD - Imad emirate explained academic d. Haider Frejee of the Faculty of Administration and Economics at the University of Mustansiriya: to begin the process of re-engineering the banks will lead to a significant improvement in the bank's profitability and financial performance overall, though the positive results may not appear full, but in the medium term and may be relatively long.

«Frejee known banks re-engineering process as any to start again from scratch and not a reform of the status quo or make changes leave infrastructures as it was full and abandon the old working procedures.»

He Frejee in an interview for »morning» the departments of banks in general to face financial problems to proceed with the implementation of the re-engineering program to their banks in order to overcome obstacles and improve performance, and the need to reduce administrative and operational costs ratio and delete activities that do not add value to bank customers in order to get rid of the burden of extra work is the product.

And the need to focus on customer service because it is the key to the success of the work of banks, which generally have to the best of their clients who leads dealing with them to achieve the highest returns slide sets.

He pointed to the possibility of proposing a detailed program for the re-engineering of pilot lines represents General Iraqi banks if it wants to direct the implementation of their own programs to restore the banking engineering.

He explained: includes re-banks commitment of the top management of banks engineering program, which is a necessary condition for direct project planning and implementation, to declare its emphasis the need to change the direction of the customer service first and foremost, and the need for the participation of employees in the bank from all levels of management in this comprehensive program that starts from scratch and does not recognize traditional practices if It was not flowing into the goals of the bank service.

He continued: This includes commitment to the formation of a working group of the most prominent specialists in various departments of banks and provide all the facilities required to get the job done in the best possible image, along with the financial situation of the financial and non-evaluation of all branches of the bank and its various activities and to identify strengths and weaknesses in this performance and all those responsible for the imbalances in the bank.

He went Frejee: The aim of the project re-engineering to improve performance and attract customers and reduce costs, etc., can also include specific bank targets linked to the nature of his work and the various branches and activities of, and existing customers who are dealing with the bank and Tdzithm according to specific criteria such as age, occupation and income level segments analysis for individuals and the nature of the activity and the type of industry and others for businesses.

He continued: include targets leads to the bank who can attract them by various means to become Daimyin of the bank, and change the culture of the bank and the adoption of an integrated program for the dissemination of first customer service culture, which represents the banking axis so that the introduction of staff development courses to accept the new culture and the dissemination of creativity and the spirit of identification teamwork and participation.

He concluded Frejee reference to a diverse set of procedures that vary from one bank to another, all of which are focused on rewriting various bank activities towards new goals and to improve the level of service and performance bank account.

As well as the implementation and follow-up that includes the involvement of the largest number of workers in the process of change the root of this in order to ensure their success and follow up on implementation through a special task force, and attention should be paid to the possibility of the face of great difficulties and failures in implementation need to modify the program or take fateful decisions.

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