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Have you ever been shopping and felt like someone was watching you?
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Have you ever been shopping and felt like someone was watching you?
by Ponee Fri Dec 13, 2013 11:10 am
Bargains, Bargains: Facial-Recognition Cameras Hidden in Eyes of Mannequins
December 12th, 2013
Via: CBS:
Big Brother could be at your favorite store.
As CBS 2?s Don Champion reported, a growing number of stores are using discrete and sophisticated technology — including mannequins with facial-recognition cameras hidden in their eyes — to track shopper demographics in an effort to boost sales. Retailers say the marketing data technology allows them to cater their business to customers better, but it’s also raising privacy concerns.
Alfonso Perez built a system called Shopperception that Walmart has utilized. It uses motion-sensored cameras to track a shopper’s product choice on a shelf and the time it takes to make a decision. Perez’s business has doubled in the past year.
December 12th, 2013
Via: CBS:
Big Brother could be at your favorite store.
As CBS 2?s Don Champion reported, a growing number of stores are using discrete and sophisticated technology — including mannequins with facial-recognition cameras hidden in their eyes — to track shopper demographics in an effort to boost sales. Retailers say the marketing data technology allows them to cater their business to customers better, but it’s also raising privacy concerns.
Alfonso Perez built a system called Shopperception that Walmart has utilized. It uses motion-sensored cameras to track a shopper’s product choice on a shelf and the time it takes to make a decision. Perez’s business has doubled in the past year.
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Re: Have you ever been shopping and felt like someone was watching you?
by Ponee Fri Dec 13, 2013 11:10 am
Mannequins spy on shoppers to boost sales
John RoachNBC News
Nov. 21, 2012 at 2:10 PM ET
Almax SpA
Mannequins with a camera in one eye and facial-recognition software for brains are beginning to transform the look and feel of retail stores.
Shoppers beware: More and more mannequins are equipped with spy tech that’s helping retailers relieve you of your hard-earned money.
The EyeSee mannequins from Italian firm Almax SpA use facial recognition software to identify the age, gender, and race of shoppers who pass them by. The data allows retailers to tweak their marketing strategies, according to Bloomberg News.
One retailer, for example, adjusted its window displays to catch the eyes of more men during the first two days of a sale after mannequin-derived data showed men spent more during those days than women.
Another store decided to place Chinese-speaking staff near a particular entrance after 4 pm each day once it learned that more than a third of its visitors entering there were Asian.
The mannequin was unveiled in 2010 at a trade show. It is now being rolled out at high-end stores around the world such as Benetton Group, Bloomberg reports.
Similar facial-recognition technology is standard fare in overhead cameras at casinos, but its move to eye level and hidden behind slender human-like forms and cash registers could help brick-and-mortar shops achieve a level of personalization commonly available to Web retailers via cookies and user profiles.
– via Bloomberg News
http://www.nbcnews.com/technology/mannequins-spy-shoppers-boost-sales-1C7204162
John RoachNBC News
Nov. 21, 2012 at 2:10 PM ET
Almax SpA
Mannequins with a camera in one eye and facial-recognition software for brains are beginning to transform the look and feel of retail stores.
Shoppers beware: More and more mannequins are equipped with spy tech that’s helping retailers relieve you of your hard-earned money.
The EyeSee mannequins from Italian firm Almax SpA use facial recognition software to identify the age, gender, and race of shoppers who pass them by. The data allows retailers to tweak their marketing strategies, according to Bloomberg News.
One retailer, for example, adjusted its window displays to catch the eyes of more men during the first two days of a sale after mannequin-derived data showed men spent more during those days than women.
Another store decided to place Chinese-speaking staff near a particular entrance after 4 pm each day once it learned that more than a third of its visitors entering there were Asian.
The mannequin was unveiled in 2010 at a trade show. It is now being rolled out at high-end stores around the world such as Benetton Group, Bloomberg reports.
Similar facial-recognition technology is standard fare in overhead cameras at casinos, but its move to eye level and hidden behind slender human-like forms and cash registers could help brick-and-mortar shops achieve a level of personalization commonly available to Web retailers via cookies and user profiles.
– via Bloomberg News
http://www.nbcnews.com/technology/mannequins-spy-shoppers-boost-sales-1C7204162
Ponee- Admin
- Posts : 38267
Join date : 2011-08-09
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